The 2025 PRI Show, continuing now through Saturday, December 13, has brought the entire motorsports world together under one roof, offering a comprehensive look at the products, technology, talent and ideas driving every level of racing forward. Spread across more than 1 million sq. ft. of exhibit space, the PRI Show offers something for every racing professional, whether it's cutting-edge parts and equipment to education, business resources, networking and live demonstrations.
 

And now introducing, off-road innovations, builds and networking, all in one dedicated PRI Show exhibit: Hammertown at PRI.

For more than 35 years, the PRI Show has set the pace for racing innovation, bringing together the brightest minds and boldest technologies across drag, oval, road course, off-road, and any category in between. 

Every year, Showgoers discover the breakthroughs that push the limits of performance. And in 2025, the PRI Show is raising the bar even higher with the introduction of Hammertown at PRI, a brand new exhibit area developed in partnership with Hammerking Productions, the organizers behind the King of the Hammers and the Ultra4 Racing Series.

Hammerking's founders built King of the Hammers into the toughest single-day off-road race in the world--an event so demanding that it has grown into a weeklong motorsports festival drawing countless competitors, manufacturers and fans. At the heart of that event lies Hammertown, a bustling hub where leading suppliers and fabricators support racing teams in real time.

Hammertown at PRI--located on the first floor in the Green Hall near the Westin connector--brings that competitive spirit to the PRI Showfloor and showcases the companies that power the off-road community. At Hammertown at PRI, attendees will:

• Explore top off-road race vehicle displays up-close and personal. 
• Connect directly with various off-road team members and brands. 
• Get an insider's look at the parts and products that power extreme off-road machines.

"PRI is where every form of racing comes together to shape what’s next," said PRI President Michael Good. "Hammertown at PRI brings the off-road community into that conversation, creating an authentic experience that connects disciplines, technologies and people to drive the industry forward." 

Participating exhibitors in the new-for-2025 Hammertown at PRI* 

• Currie Enterprises 
• Dana Inc 
• Dynatrac
• Edelbrock Group 
• Horizon Hobby LLC 
• King of the Hammers 
• PRP Seats
• Radflo Suspension Technology 
• Rusoh 
• Yukon Gear & Axle 
   

The King of the Hammers is set for January 22-February 7, 2026, in Johnson Valley, California. For more information, visit kingofthehammers.com. 

^{*As of press time.} 

2025 PRI Show Continues

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